Moscovici's 1969 study with Lage and Neffrechoux is generally credited with overturning the conclusion that Asch had reached.The study sat a group of six people down with blue coloured discs. Two of the group were confederates. The group was asked to state what colour the blue discs were. The two confederates repeatedly stated that the blue coloured discs were in fact green.
Psychology presentation for the Moscovici Study. Blog. 28 May 2020. How to create a video lesson on Prezi Video and prepare for next year.
The study of minority influence has advanced considerably since the late 1960s when Moscovici's pioneering efforts brought the minority's role in the process of persuasion and social influence to.
Moscovici's most famous experiments focused on minority influence. In this work, Moscovici showed how a consistent minority could get members of a majority group to alter their responses on a color perception task, even when the minority was not unusually high in social status.
Moscovici et al. (1969) Blue-Green Study Aim: To investigate the effects of a consistent minority on a majority. Moscovici (1969) conducted a re-run of Asch’s experiment, but in reverse. Instead of one subject amongst a majority of confederates, he placed two confederates together with four genuine participants. The participants were first given eye tests to ensure they were not color-blind.
Moscovici’s work is characterised by a concern for understanding social change. His theory of social representations is a theory about the construction and transformation of social knowledge through processes of communication in the public sphere. His widely known work on minority influence is more apparently a theory of social change.
Five experiments are reported which attempt to replicate Moscovici and Personnaz's (1980) study that showed that a minority, but not a majority, produced a perceptual conversion in a task involving afterimage judgments.
Minority Influence Evaluation. Moscovici (1969) provided support for the role of consistency in minority influence through a separate laboratory study involving 32 groups of 6 females. The groups were asked to identify the color presented to them which was always blue but varying shades.